Remento

THE SITUATION

Drake met Remento founder Charlie Greene at the Harvard Innovation Labs, and mentored him for a semester before Charlie graduated from Harvard Business School and took Remento full time. After a few products that didn’t quite land, the team was building its next offering: a keepsake book written with the help of AI. 

OUR CONTRIBUTION

Charlie invited Drake to lead offering development sessions: clarify the concept, guide customer research, prioritize features, and sharpen the value proposition. He wanted his team to learn by doing, so they could carry the work forward. Our first sessions set the learning agenda for the research. Drake stayed in the loop while the Remento team ran it, then helped turn the findings into an actionable product roadmap. The clearer value proposition also opened up many go-to-market options.

THE BENEFITS

Remento’s very lean and very capable team did a great job developing the product and promoting it during key family holidays. It has been Remento’s breakout offering, driving growth, winning a deal with Mark Cuban on Shark Tank, and opening doors to many new opportunities.