Drake, Paul, and Katie chat with Jared Johnson and Zain Ismail at the Healthcare Rap about how healthcare brands can innovate to build stronger customer relationships.

In these volatile times, do you know what to invest in? The future is so uncertain. Customer research is the best place to start, and here’s why.

Here at Volition Project, we help brands build relationships - bridging the gaps in understanding between our clients and their customers. Some of the methods we use can be applied to bigger pictures, like the gaps between black and white, or left and right. 

It is increasingly difficult for employers to earn the commitment and trust of their employees.

Looking at things from your customers’ perspective might make you uncomfortable.

You’ve heard of the “right brain, left brain” idea – that the two sides of your brain are constantly warring. Apparently, the battlefield is not level at all.

Choices are only valuable if they have significantly different impacts on the customer.

What makes a person happy depends on what time horizon they are thinking about.

Recognizing the customer journey as a cycle enables you to think about your offerings in a programmatic way, more like adopting a new habit over time, rather than providing a series of linear, one-off events.

Absolutely. Here are 5 ways to give customers more control…

When the cause is just, it sure doesn't hurt.

I have a framework for that.

Sometimes our culture holds "staying the course" in too high regard, discouraging people from changing their minds, even when they should.

Well, they got us this far.

The ability to objectively examine oneself, to evaluate one's needs, goals, attitudes, and behaviors instead of merely feeling or acting on them, can uncover insights that lead to sound decisions.

Anniversaries are arbitrary, but worth observing. Because reflecting on the past, on a recurring, ritualized basis, can create cathartic moments.

I've always been a big fan of closure, but I'm coming to terms with the fact that the need for completeness can be an impediment to progress as well.

Being a good leader and a good manager are not the same thing. The problem is, we often look to a single individual for both.